Peer Review of Andrew's Blog

In Andrew's latest post, he discussed the effectiveness of the "Got Milk" campaign, particularly with the addition of Miley Cyrus as the campaign's latest endorser. As I child, I can always remember seeing the latest celebrity with a milk moustache, on a poster in our school cafeteria. While the effectiveness of this advertisement dwindled as we moved into high school, it was still always present.

In this case, I believe that Miley Cyrus is a very appropriate candidate for this type of advertisement simply because she has drawn so much attention (mostly positive) to herself. This campaign is particularly effective among grade school and middle school-aged children because that is they audience that Miley is mainly trying to reach.

As she continues to expand her target audience, her advertisement could also start to have an effect on the high school population. So, I definitely agree with Andrew in saying that she is an appropriate spokesperson for the company.

Generally, I feel that celebrity endorsement is a cheap and easy way to get people to buy things that they don't really want or need but in this case, I really do believe that the "Got Milk" campaign is a worthwhile cause. If kids see the celebrities that they love and look up to making healthy choices, why shouldn't they themselves choose to live like them? Way to go celebs.

Post 4: Celebrity Endorsements

The fragrance "Halle" is one of the newest and most popular fragrances on the market today. Aimed towards women, it is a very natural fragrance and is meant to remind consumers of the beach. First released in 2009, it has become very prominent in department stores across the country.

It is not difficult to see why a woman would want to purchase this product, Halle Berry is a beautiful woman who appears to be carefree and sexy, both qualities that many woman wish to embody. She is a very successful woman and her lack of scandal in the public eye makes her even more of a worth candidate. I do believe that she is a very appropriate choice to endorse this type of product because she has many of the qualities that the main group of consumers (women) would like to have themselves. Here is a video advertisement for her perfume.

As of now, I believe that this will continue to be a very successful product as long as Halle retains her positive image in the eyes of the public. Her classic beauty will also aid in the sales of this product and that is a look that will remain classic for a very long time. Halle Berry is a wonderful choice for this product and I am confident that any other product that she chooses to endorse will be just as successful.

As beneficial as celebrity endorsements may be to companies selling products to mass consumers, they can also be negative as well. According to Jojo Moyes of The Independent Newspaper (UK), many celebrities don't even use the products that they endorse. This reflects horribly on the company selling the product eventually sales will suffer. Choosing a celebrity to endorse your product is risky business; choose wisely or you will suffer financially. As far as we know, Halle still uses her own fragrance but it seems that regardless of whether or not the stars use the products that they endorse, the public is willing to buy them anyway. This is a testimony to the "addiction" of America to celebrities. It is my personal opinion that these people hold way too much power over our lives. Afterall, they are just ordinary people, just like you and I. Some of them just make a little bit more money than we do. . . .