In Andrew's latest post, he discussed the effectiveness of the "Got Milk" campaign, particularly with the addition of Miley Cyrus as the campaign's latest endorser. As I child, I can always remember seeing the latest celebrity with a milk moustache, on a poster in our school cafeteria. While the effectiveness of this advertisement dwindled as we moved into high school, it was still always present. In this case, I believe that Miley Cyrus is a very appropriate candidate for this type of advertisement simply because she has drawn so much attention (mostly positive) to herself. This campaign is particularly effective among grade school and middle school-aged children because that is they audience that Miley is mainly trying to reach.
As she continues to expand her target audience, her advertisement could also start to have an effect on the high school population. So, I definitely agree with Andrew in saying that she is an appropriate spokesperson for the company.
Generally, I feel that celebrity endorsement is a cheap and easy way to get people to buy things that they don't really want or need but in this case, I really do believe that the "Got Milk" campaign is a worthwhile cause. If kids see the celebrities that they love and look up to making healthy choices, why shouldn't they themselves choose to live like them? Way to go celebs.
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