The fragrance "Halle" is one of the newest and most popular fragrances on the market today. Aimed towards women, it is a very natural fragrance and is meant to remind consumers of the beach. First released in 2009, it has become very prominent in department stores across the country.
It is not difficult to see why a woman would want to purchase this product, Halle Berry is a beautiful woman who appears to be carefree and sexy, both qualities that many woman wish to embody. She is a very successful woman and her lack of scandal in the public eye makes her even more of a worth candidate. I do believe that she is a very appropriate choice to endorse this type of product because she has many of the qualities that the main group of consumers (women) would like to have themselves. Here is a video advertisement for her perfume.
As of now, I believe that this will continue to be a very successful product as long as Halle retains her positive image in the eyes of the public. Her classic beauty will also aid in the sales of this product and that is a look that will remain classic for a very long time. Halle Berry is a wonderful choice for this product and I am confident that any other product that she chooses to endorse will be just as successful.
As beneficial as celebrity endorsements may be to companies selling products to mass consumers, they can also be negative as well. According to Jojo Moyes of The Independent Newspaper (UK), many celebrities don't even use the products that they endorse. This reflects horribly on the company selling the product eventually sales will suffer. Choosing a celebrity to endorse your product is risky business; choose wisely or you will suffer financially. As far as we know, Halle still uses her own fragrance but it seems that regardless of whether or not the stars use the products that they endorse, the public is willing to buy them anyway. This is a testimony to the "addiction" of America to celebrities. It is my personal opinion that these people hold way too much power over our lives. Afterall, they are just ordinary people, just like you and I. Some of them just make a little bit more money than we do. . . .
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