I recently reviewed Anna's Blog Post which examined the use of celebrity endorsements. In this case, Nicole Kidman is used to represent Omega watches. Because this product is very expensive and caters to a certain audience, I agree with Anna by stating that she is a very appropriate choice for this company. Nicole Kidman is a very classy Hollywood Celebrity and she is has always maintained a positive reputation. By selecting her as the face of the company, they are suggesting that the people who purchase this product are just like her: classy, independent and affluent.
Anna makes a good point by saying that representing the company with someone like Britney Spears would create a negative image for such a pricey product.
In my opinion, it is sad that celebrities have so much influence in today's culture. If a celebrity is seen with something, the rest of the public "has to have it"! However, this dependence puts advertising companies in a great position because there is every type of celebrity for every type of product. It all depends on the audience.
In the end I think Anna did a nice job of laying out the basics and addressing why Nicole Kidman is an appropriate choice to represent Omega watches. Personally, I hope that we can all learn to think for ourselves and eventually learn to do what we actually want to do, not what the media tells us to do.
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